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Neumann University

Master of Science in Sport Business

Neumann University, Aston, Pennsylvania


Discover the NU You!


Graduate Admissions
1 Neumann Drive
Aston, Pennsylvania, 19014, United States



PROGRAM OVERVIEW: The Master’s in Sport Business was designed with input from over 50 industry professionals to prepare you for career growth in sport business roles such as sales, fundraising & development, facility & event management, social media & digital communication, marketing, partnerships & activation, and leadership. This program is similar to an MBA, but specifically focused on the development of these skills in the sport business field in all areas: professional sports, collegiate & high school athletics; youth & community-based sports; brands & agencies and Esports. PROGRAM FEATURES: Can be completed in as little as 12 months: 30 credit hours On campus, online, and hybrid options available All faculty are expert practitioners with significant industry experience Classroom learning and practical preparation combine to prepare students for industry opportunities PROGRAM OUTCOMES: Comprehensive understanding of the management of sport organizations. Knowledge and skill in analytics, leadership and ethics, marketing and partnership activation, legal and regulatory issues, events and facilities, revenue generation, financial management, and digital media/communication. Meaningful experiences with external industry partners.

Academic Fields
    Master's, MS SB, Master of Science in Sport Business

    Full Time, Part Time, Online or Distance, On-Campus, Evening or Weekend


    Sport Business, Business, Sport Management


    If you are interested in a career in the sport business industry including sales and marketing, finance, facilities management, partnerships, digital media, communications or data analytics, this degree will give you a firm foundation in these fields, and access to the networks that can connect you to the jobs and organizations to move your career forward.
    Academic Backgrounds
      Sport and Fitness Administration/Management.
      Sports and Exercise.
      Sports Communication.
      Sports Studies.
    B+ = 3.0-3.2


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    Bettsy McKlaine

    Director of Degree Completion and Graduate Admissions

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    Genienne Navarro

    Degree Completion and Graduate Admissions Counselor

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    Holly Smiles

    Assistant Director of Degree Completion & Graduate Admissions