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College of Journalism and Communications
Gainesville, Florida, 32611, United States
Left brain, meet right brain. Every organization needs to understand the thoughts, feelings, and behaviors of its audiences, but few have a data professional able to skillfully translate findings into actionable insights. Our graduates can crunch the numbers but also tell the story. Job prospects for grads include media companies, advertising and brand agencies, research and consulting firms, nonprofits, and government.
Online or Distance
audience analytics, big data, audience insights, consumer insights, consumer data, digital storytelling