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University of Florida

Audience Analytics

University of Florida, Gainesville, Florida


UF is ranked No. 2 by SmartMoney for tuition-to-graduate-salary value and No. 2 by Forbes for best value. Our mission is to provide high-quality education at the best value for students.


College of Journalism and Communications
Gainesville, Florida, 32611, United States



Left brain, meet right brain. Every organization needs to understand the thoughts, feelings, and behaviors of its audiences, but few have a data professional able to skillfully translate findings into actionable insights. Our graduates can crunch the numbers but also tell the story. Job prospects for grads include media companies, advertising and brand agencies, research and consulting firms, nonprofits, and government.

Academic Fields
    Communication, Journalism, and Related Programs, Other.
    Communication, General.
    Digital Communication and Media/Multimedia.
    Master's, MAMC, Master of Mass Communication

    Online or Distance


    audience analytics, big data, audience insights, consumer insights, consumer data, digital storytelling


    Audiences analytics skills are widely valued in many fields, including media and entertainment industries, advertising, marketing, branding, and politics. Most companies want to understand their consumers. This curriculum will help you develop these skills. In addition to understanding how to identify trends and insights, employers need people who can clearly and effectively communicate these insights to stakeholders of all kinds and understand their practical application for their industry.
    Academic Backgrounds
      Business/Corporate Communications.
      Communication and Media Studies, Other.
      Communication, General.
      International Marketing.
      + Show all academic fields